Brands want to stand for a lot of things these days, but only a few stand for things like craftmanship, respect for its history and a genuine philosophy.
Onitsuka Tiger became a brand close to my heart for many reasons, my A Polaroid Story collaboration being one of them.
This ‘Roots’ video is the first of a series about Onitsuka Tiger, the brands long and rich history and a closer look upon 5 of the men who founded the brand.
Narrated by my friend, Mutaurwa Mapondera.
Enjoy.
